LEHIGH VALLEY MALL
Privacy Policy
1. Our Policy.
The Lehigh Valley Mall (the "Mall," "we," or "us"), respects and understand our website www.lehighvalleymall.com (the "site") users' concerns about confidentiality and privacy and we take all reasonable steps to ensure that any information you give us is handled in a safe and responsible manner. Because of our respect and understanding of your rights, we have developed this policy which discloses the privacy practices of the Mall and describes the information we collect about you during your use of our site and what use we may make of that information.
It is important to remember that by using our site, you agree to the terms of this policy. Because the technology in this area is expanding and improving at such a rapid pace, we suggest that you refer to this policy on a regular basis as it may change, at any time in the Mall's sole discretion, in order to allow the Mall to take advantage of any technological advances or for business purposes or legal reasons.
2. Information That We May Collect.
We collect your information in different areas of our site. The exact information collected varies depending on the areas of our site that you use. We collect all information that you voluntarily disclose in the course of using our site, or in becoming a registered user of our site. In the future, we may require further information as dictated by the nature of the services that we may offer.
When you place an order for a gift certificate, we ask for your name, address, e-mail address, credit card name and number.
In the course of using our site, we automatically track certain information about you. This information includes the URL that you just came from (whether this URL is on our site or not), which URL you go to next (whether this URL is on our site or not), what browser you are using, and your Internet Protocol (IP) address. Many sites automatically collect this information. In addition, we may decide to use cookies on certain pages of our site. Cookies can help us provide information which is targeted to your interests. Cookies are stored on your hard drive, not on our site. Most cookies are "session cookies," meaning that they are automatically deleted at the end of a session.
3. Our Use of Your Information.
We internally use personally identifiable information to improve our services, to statistically analyze site usage, to improve our content, to customize our site's content and layout. We believe these uses allow us to improve our site and better tailor it to meet our users' needs.
We will also use personally identifiable information to deliver information to you that, in some cases, is targeted to your interests, such as promotional e-mails, targeted banners and promotions. If you supply us with your e-mail address, you may receive occasional e-mail from us announcing services, product information, promotional events, or updates to our website. If you supply us with your mailing address, you may receive periodic mailings from us for the same purposes. If you do not wish to receive such mailings, please send us an e-mail to info@lehighvalleymall.com indicating your e-mail address or mailing address as applicable.
We use information that we obtain from your current and past activities on the site, to resolve disputes, and troubleshoot problems.
4. Our Disclosure of Your Information.
We do not sell, lend or rent any personally identifiable information about you to any third party outside of the Mall, its parent, affiliates, subsidiaries, authorized agents, operating companies and other related entities. We only disclose information to third parties when it is reasonably necessary in order to allow us to perform our services and deliver information to you.
We cooperate with all law enforcement inquires and with all third parties to enforce, the rights of others and all and any federal, state or local law or regulation. We can (and you authorize us to) disclose any information
about you to law enforcement or other government officials, including any government officials, as we, in our sole discretion, believe necessary or appropriate.
Unfortunately, due to the existing regulatory environment, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting the foregoing), third parties may unlawfully intercept or access files, transmissions or private communications. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or private communications will always remain private.
5. Third Party Collectors of Information.
Our policy only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to third parties, whether they are participating retailers, service providers, advertisers or other sites throughout the Internet, different rules may apply to their use or disclosure of the personal information you disclose to them. Participating retailers, third party service providers and advertisers adhere to their own privacy customs and policies. Because we do not control the privacy policies of third parties, you are subject to the privacy customs and policies of that third party. We do not make any representations or warranties as to how such third parties may use your information.
6. A Note To Parents and Children 13 and Younger.
Except as provided below, we do not knowingly collect personally identifiable information from children 13 years old or younger without prior verifiable parental consent. Before a user submits any information directly to us, we ask for their age so that we can provide the younger users with a questionnaire that does not ask any unnecessary personal questions. In the case of a child who is 13 years old or younger the questionnaire will simply ask for the child's name and age and their parent's e-mail address (or phone number or mailing address if their parents do not have an e-mail address). This is the minimum information necessary to allow us to properly receive parental consent in the manner provided below. Once we obtain parental consent, we will use a child's information just as we use any information collected on our site. For a description of our collection and use of information, see paragraphs 2 and 3.
Parents may revoke their consent at any time and refuse to allow further collection or use of their child's information. Further, parents may review and have us delete any information submitted by their child. We are prohibited from conditioning a child's participation in an activity on the child's disclosing more personal information than is reasonably necessary.
It is possible that we will collect a child's name and e-mail address for purposes of entering a child in a contest or similar promotional activity. However, in any such situation, we would also collect the parent's e-mail address so that we could notify the parent of the child's entry in the contest. The information collected in these cases would be used only for purposes of the particular contest and will be deleted when the particular promotion is completed. In such a case, the parent has the right to have their child's information deleted from our database and prevent us from contacting their child in the future. Finally, we may collect a child's e-mail address in order to allow us to respond to a one-time request from your child. The child's information is deleted after we respond to this one-time request.
In the event that there is a material change in the collection, use or disclosure policy we will send the parent an e-mail message alerting them of this change and requesting their consent to continue to collect their child's information.
7. Obtaining Parental Consent.
In order to obtain parental consent, we will ask a child for their parent's e-mail or mailing address. If the parent has an e-mail address, we will ask for parental consent to collect the child's information via an e-mail message, along with a follow-up message or telephone call to confirm that the parent in fact did consent to collection of their child's information. If the parent does not have an e-mail address, we will obtain parental consent by requesting the parent's signature on a letter that we will send to the parent or by calling the parent on the telephone, following the child's attempt to submit information to us.
8. Contacting the Website.
If you have any questions about this Privacy Policy, or our practices regarding our site, you can e-mail us at info@lehighvalleymall.com.